Espresso

Espresso 5.x

Updates and licenses are going back to the traditional model.

For the new Espresso, we changed our versioning and licensing approach with more consistent pricing and a simpler development timeline: “X+1”. Each new update would increase its version number, users would decide which update was actually major to them and purchase upgrades accordingly. We're abandoning this system and going back to the traditional way of doing things: X.y.z updates where a new X means paid upgrade.

Why? While the new features got overwhelmingly positive reactions, the response to the version and licensing approach was borderline feral. Espresso never switched to an expiring subscription model, but it was declared so nevertheless. We still believe traditional version numbers are mostly arbitrary instruments of marketing, but it's more productive to switch back. We want to make an app, not defend against opinions having little to do with our own approach. If anything, we've learned that developers might as well implement a restrictive subscription when you deviate from 30 year old practices — you're gonna get hate mail either way.

Where does that leave things? Espresso will continue its life as 5.x, with the next minor update now in beta. Everyone who purchased so far will get exactly what we sold: a year of free, non-expiring updates. That probably means Espresso 6 is at least a year away (if not, we'll compensate some other way). Every new sale falls under the traditional system: free updates within the 5.x cycle, 6.x becoming a paid upgrade.

TL;DR: not much changed for users, except that we can get back to spending more time on good improvements instead of epic email battles about imagined injustices.

Written on 28 June, 2017

Re+Defining Espresso

Say hello to the new Espresso, our biggest update ever.

The Web is a big, beautiful mess. In this brand new iteration, Espresso becomes a big, beautiful app again. Our original internal mission statement was “CSSEdit for everything”. At some point, all the other things that go into making a web editor had us lose sight of the fact that this must start with being a fantastically useful styling tool. With Espresso v3, we think we’re back on track.

The gorgeously redesigned Espresso introduces a host of new features. Some of our favorites:

There's more in this radically re-engineered release. We hope you thoroughly enjoy it. When you try Espresso, a Welcome project will get you started with the new stuff. Let us know what you think!

Written on 30 March, 2017

X+1: An Update to Espresso Upgrades

No more semi-arbitrary distinction between minor and major updates.

Alongside the new Espresso we’re introducing a new approach to update versioning and licensing, nicknamed “X+1”. On the software side, the naming distinction between small and large updates will disappear. After v3, the next update —however minor— will be v4, and so on. For licenses, the “paid upgrade point” will now be based on your date of purchase instead of relying on the arbitrary definition of a “major” version.

The main drive behind this move was the desire to decouple the frequency and size of updates from upgrade revenue concerns. Espresso v3 snowballed into a gigantic rewrite and redesign, albeit an awesome one, partly because the traditional system favors mega-releases to get people interested. We think you, our users, would be better served with smaller but more frequent updates. From our perspective, it’s been lovely iterating during the beta stage, and we’d like to keep on going this way.

Aside from becoming date-of-purchase-based, Espresso licenses remain the same. You can still use the last version within your license period indefinitely (even if you don’t renew), on all your personal Macs. We’re in good company alongside apps like Framer and Sketch, and hope you’ll like the effects of the change.

Written on 30 March, 2017